Best of Treat: A Funky, Spooky Display Font That Delivers
It was 3 p.m. on a rainy Tuesday—I’d just opened a fresh brand board for a local handmade shop launching a limited Halloween collection. The client wanted “playful but intentional,” “spooky but not scary,” and above all, “instantly memorable.” I scrolled past three safe sans serifs, paused at a gothic script (too dramatic), then landed on Best of Treat. Within five minutes, I’d dropped it into the logo draft—and everything clicked. Not because it’s perfect in every context, but because it’s *exactly* right where it needs to be.
A Typeface With Personality—Not Just Pixels
Best of Treat is unmistakably a display font: bold, rhythmic, and full of character. Think uneven baselines, slightly exaggerated curves, jagged serifs that wink rather than shout, and subtle asymmetry in letterforms like the “a,” “g,” and “R.” It’s funky—not chaotic—and spooky—not grim. There’s warmth in its imperfection: the lowercase “e” tilts just enough, the “t” has a playful hook, and the uppercase “B” feels like it’s leaning in to tell a secret. It doesn’t try to be versatile. It knows its role—and owns it.
Where It Shines (and Where It Steps Back)
I tested Best of Treat across six real touchpoints:
- Logo design: On the handmade shop’s logo (“Midnight & Moss”), it gave instant personality—especially when paired with a clean, neutral sans serif for the tagline. The contrast worked because Best of Treat handled the “voice,” while the supporting font handled the “clarity.”
- Packaging mockup: Printed on matte kraft labels (small 16–18pt size), it held up surprisingly well—though only for short phrases like “Pumpkin Spice Scrub” or “Ghostly Glow Serum.” Anything longer than four words started to feel dense.
- Business card: Used for the shop name at 24pt on cream stock—it popped without overwhelming. But I avoided using it for contact details. Even at 10pt, legibility dipped fast.
- Website header: On the homepage hero section (48pt, white on deep charcoal), it created strong visual hierarchy and set tone immediately. No need for extra illustrations—Best of Treat carried the mood.
- Social media graphics: In Instagram carousel slides, it anchored headlines beautifully—especially over textured backgrounds or grainy photo overlays. Its irregular rhythm actually enhanced the handmade aesthetic.
- Printed poster/flyer: At 72pt+ on A3 paper? Absolutely magnetic. At 24pt in body copy? Not viable. It’s not built for endurance—it’s built for impact.
In short: Best of Treat thrives as a headline font, logo font, and accent font—never a supporting one. It’s not for body text, legal disclaimers, or wayfinding signage. And while it adds charm to editorial design, it belongs in captions or pull quotes—not article leads.
Pairing It Right—No Guesswork Needed
Best of Treat pairs best with typefaces that ground its energy—not compete with it. I landed on two reliable pairings:
- A warm, humanist sans serif (like Poppins or Montserrat) for subheads, body copy, and UI elements. Their openness and even rhythm let Best of Treat breathe and shine.
- A delicate, low-contrast serif (think Playfair Display or Lora) for elegant contrast—especially useful if your brand leans into vintage apothecary or artisanal storytelling.
Avoid pairing it with other display fonts unless you’re intentionally going maximalist (e.g., a Halloween event poster). And skip script fonts—they’ll clash tonally; Best of Treat’s funk is structured, not fluid.
What’s Inside the Package—and What You Should Check
The font family includes one weight (regular) with standard OpenType features: basic ligatures, stylistic alternates (like a spookier “S” or “Q”), and a few swash capitals. No italics, no bold variants, no condensed or extended cuts—so don’t expect flexibility in weight or width. It supports Latin-based languages (English, Spanish, French, German, etc.) but isn’t built for extended Cyrillic or Asian language support. File formats include .OTF and .TTF, and webfont versions are available—but always verify licensing before embedding on live sites.
Most importantly: check the commercial license. Best of Treat is a premium font, and its license covers branding, packaging, social assets, and merch—but double-check terms if you’re building templates for resale, SaaS dashboards, or print-on-demand products. I always review the EULA before sending files to a client or uploading to a Shopify theme.
Real Talk Before You Commit
If you’re weighing Best of Treat for a project, here’s what I’d ask myself:
- Is this a moment where tone matters more than neutrality?
- Will it appear large enough to read comfortably—and briefly enough to land the vibe?
- Do I have a strong, simple supporting font ready to balance it?
- Does my client understand this isn’t “safe”—and do they want that energy?
Test it early: drop it into your actual mockups—not just font previews. Try it on the exact paper stock you’ll print on. View it on mobile. Zoom out. Then zoom in. See how it behaves at 120% and 80% scale. Best of Treat doesn’t hide behind polish—it reveals itself quickly. That’s its strength, and its limit.
It won’t solve vague briefs or replace thoughtful strategy. But in the right context—a seasonal launch, a creative studio’s rebrand, a bakery’s October special, or a craft fair booth—it adds wit, warmth, and unmistakable presence. Not every project needs Best of Treat. But when yours does? You’ll know.
